The Holiday 2025 packaging suite for Hanky Panky features a New York City–themed advent calendar inspired by the charm of pre-war apartments. The suite also includes festive holiday crackers, each containing a different style of thong. The crackers showcase either a clean stripe design or a wallpaper-inspired floral pattern, balancing classic elegance with holiday whimsy. I led the visual concepting and designing — incorporating gloss and embossing to enhance texture and elevate the tactile experience. This collection effectively increased wholesale purchases by 60% compared to the year before.
